Hotel Group Digs Deep to Secure Champion Steer for Charity

September 20, 2013

Billy Goetch parades the steer before a large crowd at the Brekky Creek yesterday, before he was knocked down to ALH’s Bruce Mathieson for $21,000.  

WOOLWORTHS’ ALH Hotel group, which operates more than 200 hotels across Australia featuring the company’s Grazier brand steaks – forked out $21,000 to buy a Brisbane show led steer for charity yesterday.

In what has become an annual tradition, ALH’s flagship Breakfast Creek Hotel in Brisbane yesterday hosted a lunch featuring the auction of a heavyweight led steer from Brisbane show. ALH’s Bruce Mathieson Jr secured the steer after an intense bidding duel with underbidders, Tony and Jenny O’Reilly from Quest Apartments. While this year’s auction went close, it did not exceed last year’s record steer auction which fetched a price of $25,000.

Proceeds from the auction will go to QHA Health Care Week which will direct the funds to prostate cancer research at Brisbane’s Mater and Princess Alexandra Hospitals.

The donated steer, Rusty, has had an eventful life since hitting the ground in February on the Kirk Family’s Wilworril Limousin Stud, Rylstone NSW. He was identified as a potential led steer show prospect by Nolan Meats’ Terry Nolan, who bought him as a calf, and handed over to students at St John’s College, Dubbo under the watchful eye of Mr Ben Toll, for feeding and competition on this year’s led steer circuit.  

The Kirk family has been one of NSW’s leading led steer exhibitors for a lengthy period, winning many major shows including Sydney Royal, Canberra Royal, The National Steer Show, Casino Beef Week and a host of local shows. Stockfeed company Agrigrain donated grain for the steer, which the college processed to make into its well-known “Rocket Fuel”.

Rusty went well on this year’s led steer show circuit, claiming grand championships at Dubbo and Warren, before heading to Brisbane Show last month. He has grown into an exceptionally well-muscled, soft steer with a good temperament and an average daily weight gain of 1.65kg/day.

Since the Brisbane Ekka he has been in the care of specialist steer fitters and showers, Kalbar’s Goetch family, and was paraded before bidders and supporters yesterday at the Brekky Creek by young Billy Goetch.

20130920 Rusty The Charity Steer

ALH’s Steve Clarke and Sam Gullo with vendor Terry Nolan and steer handler Billy Goetch after ALH yesterday paid $21,000 for the steer for charity

• The Brekky Creek features one of Australia’s largest steakhouses, with one-time seating for 1000 and regularly turning over 10,000 steak meals per week. Hotel manager Sam Gullo is planning to hold another charity function in November when Rusty will feature on the menu at the Breakfast Creek.

• According to the Prostate Cancer Awareness Foundation of Australia, 3300 Australian men die of prostate cancer each year and 20,000 new cases are diagnosed yearly. To date there is no known preventative action and whilst early detection provides the most effective treatment, it does not always lead to a complete cure. “This auction will raise much needed funds to help improve research into, and the treatment of, prostate cancer,” St John’s ag coordinator Ben Toll said.

Story by Jon Condon – Beef Central
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