July 19, 2008

Nolan Meats aim to further increase consumer brand awareness by promoting their award winning Private Selection beef as the Brisbane Ekka this year.

Consumers will be able to sample the Private Selection beef in the meat hall once again this year. After sampling the beef, consumers will be able to obtain information on where to purchase the product.

This has been successful in recent years with a lot of consumers returning to the nominated outlets to purchase Private Selection.

Branded meat products are becoming increasingly popular with consumers as it takes the guess work out of buying meat. By requesting a beef brand such as Private Selection, consumers can be sure of the quality of the product before it is served up on a plate.

Private Selection grading criteria ensures a consistent supply. By requesting Private Selection at nominated retail outlets and restaurants consumers can be sure that they will experience a pleasurable meat moment, every time.